Most VFX-heavy productions now split their work across more than one facility. The hero shots, look development and final creative calls often stay with the main vendor or the in-house team, while the labour-intensive 2D and prep work — rotoscoping, paint, keying, tracking — goes to a partner studio. India has become one of the most common places to send that work. This guide explains how to do it well: what to send, how to pick a vendor, how to run reviews across time zones, and what to settle in writing before the first plate leaves your server.
We are an India-based, women-led VFX studio, so we have an obvious interest in the subject. We have tried to write the guide we would want to read as a producer on the other side of the table: practical, specific, and honest about where outsourcing works and where it doesn’t.
Why productions outsource 2D and prep work to India
Prep work is essential and unglamorous. A single feature can carry thousands of shots that need roto for depth conversion, wire and rig removal, marker cleanup, set extension mattes or beauty fixes. That work needs large teams of trained artists for a fixed window, and it needs them to scale up and down with the edit. Few productions want to carry that headcount permanently.
India has a large, experienced pool of 2D artists who have worked on international film, episodic and commercial projects for many years. The reasons producers give for outsourcing there are fairly consistent:
- Capacity. A partner studio can staff up for a heavy turnover without you hiring and onboarding a temporary crew.
- Focus. Your senior compositors spend their time on the shots that need their judgement, not on frame-by-frame mattes.
- Time zone. Work can progress while your team is asleep, so notes given at the end of your day are addressed by the start of the next.
- Cost control. Labour-intensive tasks can be budgeted per shot or per package, which makes them easier to plan. See our VFX outsourcing pricing guide for what drives those numbers.
- English-language production culture. Most studios working on international projects run their communication, notes and paperwork in English.
None of this works automatically. Outsourcing succeeds when the brief is clear, the review loop is tight, and both sides agree in advance on what “finished” means. The rest of this guide is about getting those three things right.
What to outsource and what to keep in-house
A simple rule: outsource work that can be specified precisely and checked objectively; keep work that depends on ongoing creative conversation with the director or the supervisor.
Work that travels well
- Rotoscoping — articulated mattes for characters, props and set elements, including hair, motion blur and multiple layers.
- Paint and cleanup — clean plates, wire and rig removal, tracking-marker removal, logo and crew removal, and beauty work.
- Keying — pulling clean mattes from blue and green screen, with spill suppression and edge treatment.
- Matchmove — camera tracking and object tracking so CG and 2D elements can be placed in the plate.
- Rotomation — matching a digital double or body parts to an actor’s performance, frame by frame.
- Compositing — especially defined, repeatable comps such as screen inserts, sky replacements, and shots with an approved look already established.
Work you may prefer to keep close
- Look development and the first hero comp of a sequence, where the director is still finding the image.
- Shots with heavy creative iteration or same-day turnaround requests from the edit.
- Anything a studio or distributor contract says must stay on your own premises.
Many productions use a hybrid model: the in-house team establishes the look on a few key shots, then sends the remaining shots of the sequence to a partner with those approved frames as reference.
Many film and TV incentive programmes reward spend in the country or province that offers them, and work done offshore usually doesn’t qualify. Before deciding what to outsource, ask your production accountant how it affects your tax credit or rebate.
How to choose a vendor
A showreel tells you what a studio can do on its best day. You need to know what it will do on your shots, on a normal day, under deadline. We cover this in more depth in how to choose a VFX vendor; here is the short version.
Ask for a test shot
Pick one representative shot — not your easiest and not your worst — and send it to the studios on your shortlist with the same brief. Compare edge quality, motion blur handling, consistency across frames, and how well each vendor followed the brief. Pay attention to the questions they ask before they start: good questions are a strong signal.
Read the reel critically
Look for breakdowns that show the plate, the matte or cleanup, and the result. Ask which parts of each shot the studio actually did. A short reel of relevant work is more useful than a long one of everything.
Take references
Ask to speak to a producer or supervisor the studio has worked with. Ask how notes were handled, whether deadlines held, and what happened when something went wrong.
Check security and communication
Ask how footage is received, stored and accessed, who can see it, and how it is returned or deleted at the end of the job. Ask who your day-to-day contact will be and when they are reachable in your time zone.
Questions to ask on the first call
- Which of your team will work on our shots, and who checks the work before it is delivered?
- How do you receive our plates, and how do you deliver back?
- How do you track versions and notes, and how do you want feedback from us?
- How many shots could you take on at once, and how quickly could you scale if the turnover grows?
- What happens if a shot is returned with notes? How are revisions counted?
- Will you sign our NDA, and what are your access controls on project data?
- Who is our main contact, and what are their working hours in our time zone?
- What do you need from us to quote accurately?
The workflow, end to end
Most outsourced 2D work follows the same arc. At RotoEdge we run every project through five stages, and you should expect something similar from any vendor:
- Discovery and planning. You share the brief, creative goals, deadlines and technical requirements. The vendor confirms what it needs and how it will deliver.
- Shot preparation. The vendor reviews plates, references and specifications, raises questions, and sets an execution plan per shot.
- Production. Artists do the work: shapes, paint, keys, tracks or comps.
- Quality assurance. Every shot is checked internally before anything leaves the studio.
- Final delivery. Approved work is delivered securely in the agreed format, named to your conventions.
The step that most often goes wrong is the first one. If you only do one thing well, make it the turnover: plates, frame ranges, a written brief per shot, and a reference frame showing what you want. Our guide on how to prepare plates and briefs for a VFX vendor walks through the full package.
Communication and time zones
India Standard Time (IST) is UTC+5:30 all year; India does not observe daylight saving. Your offset to IST therefore changes when your own clocks change, and northern and southern hemisphere countries shift in opposite seasons. The switch dates also differ between the US, the UK and Australia, so for a few weeks each spring and autumn the gap is not what you are used to.
| Region | Offset to IST (standard / daylight) | Your 09:00 in IST | Practical overlap |
|---|---|---|---|
| US Eastern (New York) | IST is 10h 30m ahead / 9h 30m ahead | 19:30 / 18:30 IST | Little or none in core hours. An early-morning call on your side catches the end of the Indian day. |
| US Pacific (Los Angeles) | IST is 13h 30m ahead / 12h 30m ahead | 22:30 / 21:30 IST | Almost none. Calls work best in your late afternoon (early morning IST) or by scheduled exception. |
| Canada — Toronto | Same as US Eastern | 19:30 / 18:30 IST | As US Eastern: a short window at the start of your day. |
| Canada — Vancouver | Same as US Pacific | 22:30 / 21:30 IST | As US Pacific: handoffs are mostly asynchronous. |
| United Kingdom (London) | IST is 5h 30m ahead / 4h 30m ahead | 14:30 / 13:30 IST | Roughly four to five shared working hours, from your morning to the Indian evening. |
| Australia (Sydney) | Sydney is 4h 30m ahead / 5h 30m ahead of IST | 04:30 / 03:30 IST | The Indian morning overlaps your afternoon: about two to three shared hours. |
| New Zealand (Auckland) | Auckland is 6h 30m ahead / 7h 30m ahead of IST | 02:30 / 01:30 IST | Short: the end of your day meets the start of the Indian day. |
The follow-the-sun handoff
For North American productions especially, the time difference is a feature rather than a problem. Notes sent at the end of your day reach the studio at the start of theirs. The artists work through your night, and fixed versions are waiting for review when you start the next morning. Planned well, a single overnight cycle can turn a note into a new version without anyone working unusual hours.
To make that cycle work:
- Send notes in writing, against frame numbers, before the end of your day. A note that misses the window waits a full day.
- Agree a fixed daily delivery time in your time zone, so your review session can be planned around it.
- Book a short, regular live call — weekly, or daily during crunch — at a time that suits both sides, rather than ad hoc calls at difficult hours.
- Use ISO dates (2026-10-28) and state the time zone on every deadline. “Friday EOD” means different things in Los Angeles and in India.
Quality control and reviews
Agree the standard before the work starts, not when the first version arrives. That means:
- A reference frame or approved shot that shows the edge quality, motion blur treatment and level of detail you expect.
- A definition of finished. For roto: are hair strands broken out, or is a soft edge acceptable? For paint: must the cleanup hold up on a large screen, or only on the delivery format?
- A review format. Most teams review a QC render — the matte over the plate, a cleanup in a before/after wipe, a key over a checker or contrasting colour — alongside the deliverable itself.
- Frame-numbered notes with annotated stills where possible. “Fix the hair” costs a round trip; “frames 1043–1067, left side hair edge chattering, see attached” does not.
Ask your vendor how its internal QC works. At RotoEdge every shot is checked frame by frame before delivery, and creative decisions and approvals stay with people even where AI-assisted tools support the artists.
What drives the cost
The cost of outsourced 2D work depends mostly on the shots themselves: frame count, resolution, edge complexity, motion blur, camera movement, the number of elements, and how much the brief changes after work starts. Rush turnarounds, late plate changes and extra revision rounds add more than most producers expect.
We cover pricing models, per-service cost drivers and the common hidden costs in our VFX outsourcing pricing guide.
Security and confidentiality
Unreleased footage is valuable, and studios increasingly ask vendors to show how they protect it. Reasonable things to expect from any vendor:
- A signed NDA before footage is shared.
- Controlled access, so only the artists on your project can see your material.
- Secure transfer in both directions, with a clear record of what was sent and received.
- Clear rules for the end of the project: how long files are kept, and how they are deleted or returned.
Some studios and streamers require vendors to be assessed under a specific programme, such as the Trusted Partner Network (TPN). If your contract mandates an assessment, ask the vendor for its current status in writing and check it before turnover. If it isn’t mandated, ask the questions above and judge the answers.
RotoEdge works under NDAs with secure workflows and controlled access. Read our security and confidentiality page for details.
Contracts, invoicing and payments
Cross-border work raises a few practical questions that are easy to settle early and painful to settle late. In general terms:
- Currency. Agree whether the quote and invoices are in your currency or the vendor’s, and who carries the exchange-rate and bank-fee risk.
- Invoicing schedule. Common patterns are a deposit on award with the balance on delivery, monthly invoicing against delivered shots, or milestone payments for larger packages.
- Purchase orders. If your accounts team needs a PO number on every invoice, say so at the start and include it in the award.
- Scope and revisions. Write down the shot list, the frame ranges, what counts as a revision versus a change of brief, and how changes are quoted.
- Ownership. Confirm that all work product and rights pass to you on payment.
- Tax and withholding. Paying a foreign vendor can involve withholding tax, tax-residency forms, reverse-charge VAT or GST, or treaty paperwork, depending on your country and structure. These rules are specific and change; check with your accountant before you award the work.
Delivery
Agree delivery specifications before work starts and repeat them in the award. A delivery spec should cover file format and bit depth, colour space, resolution, frame range and handles, matte channels and layers, naming and versioning, folder structure, and the transfer method. EXR image sequences are common for mattes and cleaned plates because they hold multiple channels and high bit depths, but use whatever your pipeline expects — the vendor should fit your pipeline, not the other way round.
Ask for a small first delivery early in the job, even a single shot, and run it through your own pipeline. Finding a naming or colour-space mismatch on shot one costs minutes; finding it on shot two hundred costs days.
Notes by region
The fundamentals are the same everywhere, but a few practical points differ by market.
United States
- Working-hour overlap with India is small, so the follow-the-sun model is the default. East Coast teams can usually manage a short early-morning call; West Coast teams usually work asynchronously.
- Dates are written month first (10/28/2026). Use ISO dates in shared documents to avoid misreading deadlines.
- Episodic and commercial work commonly runs at 23.976 or 29.97 fps; features are usually 24 or 23.976. State the project frame rate in the brief.
- US payers often ask foreign vendors for tax-residency paperwork before the first payment. Your accounts team will know which forms they need.
United Kingdom
- The UK has the largest shared working window with India of the markets in this guide, so live reviews are practical.
- Broadcast work is typically 25 fps (a PAL-region rate); features are usually shot at 24 fps. Mixed-rate projects should say so clearly.
- Dates are written day first (28/10/2026), which is the reverse of US practice — one more reason to use ISO dates on international jobs.
- Check with your accountant how VAT applies to services bought from overseas, and whether outsourcing affects any UK production relief you plan to claim.
Canada
- Toronto shares US Eastern time and Vancouver shares US Pacific time, so the US scheduling notes apply.
- Canada mixes date conventions, so ISO dates are safest. Frame rates follow North American practice (23.976, 29.97, 24).
- Federal and provincial tax credits are often tied to labour performed in Canada. Confirm with your production accountant how outsourced work affects eligibility before you split the work.
Australia and New Zealand
- You are ahead of India, so the overlap is the Indian morning and your afternoon. Notes sent at lunchtime in Sydney can be worked on the same day in India.
- Southern hemisphere daylight saving runs roughly October to April, the opposite of the northern hemisphere, so your offset to IST moves in the opposite direction from a US or UK collaborator on the same project.
- Broadcast work is typically 25 fps; features usually 24 fps. Dates are written day first.
- Location and post-production incentives in both countries generally relate to local expenditure. Check with your accountant, and ask how GST applies to imported services.
How to start with RotoEdge
RotoEdge is a women-led VFX studio in India working on roto, paint, keying, matchmove, rotomation and compositing for film, television, streaming and advertising clients. To start a conversation:
- Send us a few representative shots or a sample of the footage, with frame ranges.
- Tell us what each shot needs, the delivery format, and your deadline in your own time zone.
- We review the footage, ask any questions, and reply with a scoped quote and a suggested workflow. A test shot is a good way to begin.
We sign NDAs before footage is shared and keep your material under controlled access throughout.